Dolcezza diner mug

Dolcezza diner mug

2015 – 2017

  • Creative Direction
  • Graphic Design
  • Packaging Design
  • Dieline
  • Poster
  • Printed Matter
  • Signage
  • Adobe Illustrator
  • Adobe Photoshop

In 2016, I worked as the in-house designer for Washington, D.C.'s premiere gelato and specialty coffee shop, Dolcezza. My main task was to unify customer experience across Dolcezza’s eight locations and create original marketing materials and merchandise. I also designed in-house print peripherals, presentations, and pitches, including our winning bid to open a location at the Hirshhorn Museum and Sculpture Garden in Washington, D.C.

Mason & Rook coupon for Dolcezza Coffee & Gelato - front

Mason & Rook coupon - front

Mason & Rook coupon for Dolcezza Coffee & Gelato - back

Mason & Rook coupon - back

Marketing & Collatoral

Gelato, but "make it propaganda"

This was the take-away from my first conversation with one of Dolcezza's founders. The team was fanatical about their product and wanted that obsession and reverence to be communicated through each piece of marketing I produced.

  • Hexagonal floor tile design

    Hexagonal floor tile design

  • Nation's Capital enamel mug design

    Nation's Capital enamel mug design

  • Espresso cup and coffee leaf pattern

    Espresso cup and coffee leaf pattern

  • Aeropress DC Instagram post

    Aeropress DC Instagram post

  • General Manager and Front Office Manager card designs

    General Manager and Front Office Manager card designs

front of Whole Foods coupon for Dolcezza Coffee & Gelato

Whole Foods coupon - front

back of Whole Foods coupon for Dolcezza Coffee & Gelato

Whole Foods coupon - back

Keep Frozen label

Keep Frozen label

Sorry We're Closed Signage

Sorry We're Closed signage