Hidden Vision Records | Matthew Lewicki

Hidden Vision Records logo alternate

Founded 2013

Creative Direction
Branding
Frontend Development
UI Design
UX Design
Brand Guidelines
Web Design
Dieline
Album Artwork
Printed Matter
Mockup
Website
Adobe Photoshop
Adobe Illustrator
HTML
CSS
Javascript

I founded HVR while attending the Maryland Institute College of Art.

Logo

Icon - simple

Icon -shadowed

Logo

Logo - shadowed

Logo Lockup

Logo Lockup - shadowed

Mascot

Hidden Vision Record's Mascot, Zim Zam Yolo — HVR mascot, Zim Zam Yolo

Hand-Made CD Slip Case

Front of the Hidden Vision Records 2013 Spring Sampler — HVR 2013 Spring Sampler - front

Front of the Hidden Vision Records 2013 Spring Sampler — HVR 2013 Spring Sampler - back

Hand-Made Cassette Slip Cases

Cassette slip case dieline tests — Slip case dieline tests

Hand-made cassette slip case with all over print — Hand-made slip case with all over print

Assorted cassette slip cases for HVR003 — Assorted slip cases for HVR003

Slip case for HVR 001
Slip case for HVR 002
Slip case for HVR 005
Slip case for HVR 006
Slip case for HVR 007

Batch 3 Ad

hiddenvision.co

Desktop site

Mobile site

Visit hiddenvision.co

HVR112

2017

Frank Hurricane

Shrympin at Normal's Books & Music
- Cassette
HVR110

2016

Baklavaa

Hairmoans
- Cassette
- Digital
Listen on Bandcamp
HVR109

2016

Plake 64 & the Hexagrams

Autumnal Arcana (Reissue)
- Cassette
- Digital
Listen on Bandcamp
HVR108

2016

kryzkniv

Trix Shadow Yogurt
- Cassette
- Digital
Listen on Bandcamp
HVR107

2015

Tendrills

10,191
- Cassette
- CD
- Digital
Listen on Bandcamp
HVR106

2016

Spy in the Sky

Believe In Evil
- Cassette
- Digital
Listen on Bandcamp
HVR105

2016

HYSTERMAJESTY

oh wow
- Cassette
- CD
- Digital
Listen on Bandcamp
HVR104

2015

Slendermen

Heroin Friends (+bonus)
- Cassette
- Digital
Listen on Bandcamp
HVR101

2014

Sick Lion

Nick's House
- Cassette
- Digital
Listen on Bandcamp
HVR008

2013

Various Artists

Cream Dream Live
- Digital
HVR007

2013

Plake 64 + the Hexagrams

Killer Feral Kids
- Cassette
- CD
- Digital
Listen on Bandcamp
HVR006

2013

Tendrills

Quadruple- Double- Single
- Cassette
- CD
- Digital
Listen on Bandcamp
HVR005

2013

PWDMA

It's Three Pigs
- Cassette
- Digital
Listen on Bandcamp
HVR004

2013

Zim Zam Yolo

Tape Loops Vol. 2 Drones 1-6
- 6 One-Off Cassettes
HVR003

2013

Zim Zam Yolo

Tape Loops Vol. 1 Textures 0-5
- 6 One-Off Cassettes
HVR002

2013

Various Artists

HVR Spring Sampler 2013
- Cassette
- CD
- Digital
Listen on Bandcamp
HVR001

2013

Essays

Giant Diamond
- Cassette
- CD
- Digital
Listen on Bandcamp

About Matt

My work focuses on user interface design, visual identity, and printed matter. I have over a decade of experience designing for print and digital, developing bespoke front-end experiences, and maintaining large design systems.

Brooklyn, NY

Available To Hire

Full Bio

I was born and raised in Plainville, Massachusetts, by a school teacher and the owner of a deli and cafe. I grew up playing sports, making music, and developing a deep appreciation for the seasons and scenery of New England.

In 2009, I moved to Baltimore to study at the Maryland Institute College of Art, where I earned a BFA in Graphic Design with a minor in Bookmaking. While there, I founded Hidden Vision Records, a cassette tape label that grew out a love for experimental and avant-garde music. HVR produced 16 Baltimore-centric noise and punk releases between 2013 and 2017.

At the same time, along with some friends from back home, I helped launch The Narrator, an independent arts and literary magazine. We published five issues of prose, poetry, and visual art. For each issue, I created a highly produced (for the time) digital counterpart.

After graduating from MICA, my future wife and I spent a brief stint in Boston, during which we also traveled a bit, spending a month backpacking through Europe and another month cross-country roadtripping across the U.S.

In 2014, we moved to Washington, D.C., where I worked my way up from barista to lead designer at Dolcezza Coffee & Gelato. My work included signage, packaging, event promotion, and more, including the pitch that secured the company a permanent partnership with the Hirshhorn Museum.

In 2017, I joined the beauty retailer Bluemercury as a packaging designer. I began working on digital campaigns and was soon promoted to lead site designer. Over the next five years, I helped redesign and develop Bluemercury’s e-commerce platform and broader digital presence.

While at Bluemercury, I co-founded Garden Party, a small creative studio focused on custom web and identity work. In our first few years, we designed several brand identities and developed a couple cool web apps.

Since 2024, I’ve been freelancing and building tone.audio, a co-op structured music listening service, from Brooklyn, where I live with my wife. I’m currently available for full-time, part-time, and contract work.

Work History

Work
- Tone.audio 2024 – Current
  
  Lead Product Designer
- Freelance 2024 – Current
  - Foreground 2025
  - Sam's Listening Bar 2025
  - Griefcat 2024
  - Amplify Wellness 2024
  - The Race of Gentlemen 2024
  - All Things Go Music Festival 2024
- Bluemercury 2017 – 2024
  
  Lead Web and UX Designer
- Garden Party 2019 – 2021
  
  Co-Founder
  - Commonwealth Giant 2021
  - BlastlandECM 2020
  - MU Arts Live - The Ware Center 2020
  - Swan Shop Vintage 2019
- Dolcezza Coffee & Gelato 2015 – 2017
  
  Lead Designer
- Freelance 2014 – 2017
  - Coffee District 2017
  - Internet Governance Forum 2016
  - Triple Crown Records 2014
- Hidden Vision Records 2013
  
  Founder
- Topshelf Records 2012
  
  Design Internship
Education
- Maryland Institute College of Art 2009 – 2013
  
  Graphic Design – BFA
  Bookmaking – Minor

Around The Web

About this site

In an era of internet behemoths, I take pride in maintaining this little hand-coded plot of cyberspace.

It's a place to showcase my work, but it's also somewhere I hope to post life updates, resources, photos, recordings, and writing. Feel free to bookmark this site and check back for updates.

Attributions

This site is pure HTML, CSS, and Javascript. I try to give meticulous credit throughout my portfolio to any resources I didn't produce myself.

Everything is bespoke and from scratch by my hands or cited collaborators. Any external resources, frameworks, or embeds are listed below or at the bottom of the page on which they appear.

Site-wide attributions
Element	Source
Welcome area spinning gradient	Blurred MacOS spinning wait cursor designed by Apple Inc.
Headshot	Marissa Lorusso
Fonts	Your browser's default fonts

Theme Preference Light Dark System

Something wrong?

If you see anything out of place on this site, please let me know.